Jessica Robinson
Director
National Biodiesel Board
USA
Biography
Jessica Robinson, Director of Communications for the National Biodiesel Board, has worked in biofuel communications for nearly ten years. Jessica leads the communications team in the ongoing effort to promote U.S. biodiesel’s economic, environmental and health benefits. In addition she manages NBB’s national outreach programs designed to increase awareness of biodiesel as the alternative fuel of choice for diesel engines in the United States. Aimed at promoting positive public perception of biodiesel to help create demand and support, Jessica most recently led the launch of NBB’s first ever national advertising campaign, which has demonstrated measurable success at reaching the target audience. NBB harnesses the power of eight national and specialized public relations and communications agencies to provide access to experts whose direct biodiesel experience totals more than 50 years. Jessica joined NBB in 2009, bringing to the industry more than a decade of professional communications experience. She has worked for trade associations, government agencies and politics and also in radio and television news. She is a graduate of the University of Missouri's School of Journalism and hold a Masters in Strategic Leadership fro Stevens College.
Research Interest